Today many experts talk about inbound marketing; I would say that it is one of the trends that is growing in the digital sector. Despite this, many people often confuse it with CRM or automation, but the reality is that it includes much more than that.
What Is Inbound Marketing
It is the integration of a specific philosophy, method, tactics, and tools with which it is intended to help and guide the user for the resolution of a problem, challenge, or opportunity. In this way, the company makes it easier for its buyer person to move more easily through its natural purchase cycle.
Allow Users To Find Answers
One of the fundamental bases of inbound is to make it possible for prospective prospects to find answers to the concerns they have throughout their purchase cycle.
Although tactics such as PPC can be used in search engines or social networks, this would not optimize the costs of actions that are also one of the fundamentals of the methodology.
It is necessary to work on search engine optimization so that the various types of content created appear when users are looking for a solution to their doubts.
It Makes Decision Making Simple
Today, consumers do a lot of research on the internet before making a decision, even before going to or contacting a particular provider.
This research and analysis allow your purchase process to be faster because the information that used to take days to obtain now gets it in a matter of minutes or hours.
It Allows Obtaining The Data Of Potential Clients To Qualify And Nurture
Some of the pillars of inbound are closely related to each other: CRM, qualification, and nutrition of leads, automation, email marketing, content marketing, and conversion paths.
So linked within the methodology that if one of them is missing, the rest loses cohesion and strength in the digital marketing services [jasa digital marketingwhich is the term in Indonesia].